Design Concept

Technology, Impression, Trust

The motif of the Mobius band is connected to Modeun's lower case letter 'od'.
The superior technology of all elevators, the captain of the company, and the infinite possibilities for the future have been expressed in motives, which means firm permanence and sustainability.

Blue stands for trust and stability, represents an advanced image and symbolizes the future-oriented corporate philosophy of all elevators.

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Wordmark | English Word Mark

English Word Mark is a representative symbol which is the core of 'Modeun Elevator CI communication'. Therefore, it is necessary to pay close attention to avoid distortion of shape or color. Since the word mark is proportionally adjusted according to each font type, it is not possible to arbitrarily change the shape, thickness, and proportion of the character.

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Wordmark | Korean Word Mark

Korea Word Mark is a representative symbol which is the core of 'Modeun Elevator CI communication'. Therefore, it is necessary to pay close attention to avoid distortion of shape or color. Since the word mark is proportionally adjusted according to each font type, it is not possible to arbitrarily change the shape, thickness, and proportion of the character.

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Color System | Brand-only Color

In addition to the word mark, the brand-only color is a basic element that is the core of 'Modeun Elevator CI communication', and it is chosen to convey the image of 'Modeun Elevator' well. In the case of printing, the expression of the exclusive color for the brand can be expressed by the spot color printing method according to the characteristic of the applied medium although the principle color printing is performed in principle.
In color representation, there may be slight differences in color reproduction depending on the nature of the medium, but the color representation closest to the exemplified color is obtained.